The company was trying to get people to accept the paper notes rather than gold.

BullNotBull: It may seem like ancient history now, but only because we know how the story ends.

At the time, the The tulip was a conspirator in the supply squeeze: It takes seven years to grow one from seed.

A financial crisis is a situation where the value of assets drop rapidly and is often triggered by a panic or a run on banks. Expecting a repeat of the success of the East India Company, which provided England a flourishing trade with India, investors snapped up shares of the South Sea Company. It sold 77,000 copies.

These include white papers, government data, original reporting, and interviews with industry experts.

It is not surprising then that inflation started to take off. The South Sea Company was formed in 1711 and was promised a monopoly by the British government on all trade with the Spanish colonies of South America. Stock prices began falling in January 1720 as some investors sold shares to turn capital gains into gold coin. Around 1630, however, a new type of tulip fancier appeared, lured by tales of fat profits. Irrational exuberance refers to investor enthusiasm that drives asset prices higher than those assets' fundamentals justify. Some experts believe that the bursting of the NASDAQ dot-com bubble led U.S. investors to pile into real estate due to the mistaken belief that real estate is a safer Although every bubble is different, one common element in most bubbles is the willingness of participants to suspend disbelief and to steadfastly ignore the increasing number of cautionary signs.

Inflation reached a monthly rate of 23 percent in January 1720. The previous record was held by Broadcast.com, which ended the day with a 249 percent gain over its target price.Just last month, The Globe.com's IPO plans were all but dormant.

Get your daily markets analysis with our Markets newsletter. Shares in the Mississippi Company started at around 500 livres tournois (the French unit of account at the time) per share in January 1719. And while bulbs can produce two or three clones, or ''offsets,'' annually, the mother bulb only lasts a few years.The company issued shares for many different ventures, all promising great riches. As the markets crashed, thousands of people lost their money, making it one of the biggest bubbles in history. See if they sound familiar:TheGlobe.com had set a target price of 9 a share last night, then saw its shares soar as high as 97 a share this morning before settling back to close at 63.5.The company ended the day by posting the largest first-day gain of any IPO, said Richard Peterson, an analyst with Securities Data.

2011-05-03T15:51:00Z ''The colors they exhibited were more intense and more concentrated than those of ordinary plants.'' The South Sea Bubble of 1720 was created by a more complex set of circumstances than Tulipmania. Day-trading was taking the country by storm, and though the market didn't peak until March of 2000, the disastrous Time-Warner-AOL merger was the pscyhological high water mark of it all.Overall, a stunning $5 trillion of value was wiped out in the bubble's aftermath.Ty was the brainchild of billionaire toy mogul H. Ty Warner, who started his company in the mid-80s.Gallagher and Sobolewski both hail from the Chicago suburbs where Ty is located and where the Beanie Baby fad first caught on. 2. Law devalued shares in the company in several stages during 1720, and the value of bank notes was reduced to 50 percent of their face value. These measures worked so well that they fostered unbridled speculation, resulting in Japanese stocks and urban land values tripling between 1985 and 1989.

In the process, they formed large networks of collectors and dealers and got to know the products inside out.Gallagher, who wrote one of the earliest articles about the craze, eventually quit her job as a paralegal at her husband's law office when Beanies became a full-time obsession.In February 1997, she self-published "The Beanie Baby Phenomenon," a 52-page paperback priced at $24.

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